“LET THEM SEE YOU”

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a practical guide for champions of diversity

Porter Braswell is the CEO and cofounder of Jopwell — the leading career advancement platform for Black, Latinx, and Native American students and professionals — which he cofounded based on his experiences as an African American navigating corporate America. Through the insights gained as an employee and from hearing thousands of stories from the Jopwell community, it became clear to Braswell that a different set of rules apply to professionals of color as they seek career success.

Let Them See You is a collection of Braswell’s straight-talking advices and mentorship for diverse careerists, from college students to mid-level professionals. It’s also an invitation for diversity champions to listen in on the guidance and perspective Braswell provides, particularly for young diverse workers — the population that will make up the majority of the US workforce by 2030. In Let Them See You, Braswell briefly chronicles how the majority-culture workplace evolved, and then explains why it’s a business imperative to have a more diverse workforce and how you can:

  • overcome not-so-invisible obstacles

  • create perceived value

  • get recognition

  • be true to yourself at work

  • build a personal brand

  • harness fear of failure

  • embrace uncomfortable conversations

  • drive diversity and inclusion, whether you’re entry-level or in management

In essence, Braswell delivers all the context, tactics, and language you need to let them see you.

 
Porter Braswell gives a unique, insightful perspective on why diversity and inclusion is not just a moment but a movement. Understanding, discussing, and furthering this movement is imperative for all of us - regardless of our backgrounds - and doing so will continue to change the world for the better. So, yes, bring your whole self to every aspect of your life, including work, and let them see you.
— R. Matt Davis, former president of North America and senior vice president of corporate affairs, Dow Chemical Company
“Let Them See You” is a must-read book for emerging and seasoned professionals who seek to bring their whole selves to work within a complex cultural landscape. Braswell’s hands-on guide brings the movement mantra ‘nothing about us, without us’ to life with practical advice, solution-driven wisdom, and a call to action to create a workforce that uplifts the strength and power of the multitudes instead of a select few.
— Jamia Wilson, executive director and publisher, Feminist Press
Malcolm Forbes once said that diversity is ‘the art of thinking independently together.’ This approach will become the norm in business as America continues to evolve into a country that does not have a single racial or ethnic majority. ‘Let Them See You’ properly acknowledges that diversity is an invaluable asset.
— Jay Williams, ESPN analyst and former NBA player